uLesson African EdTech Startup by Sim Shagaya Raises $3.1M

uLesson, an Edtech startup for the African market founded in 2019 by Sim Shagaya who also founded Nigerian e-commerce startup Konga and Ad venture E-Motion has raised $3.1 million seed-level round led by TLcom Capital.

The Edtech startup has produced over 3000 richly animated, personalized video learning modules, quizzes and tests from its production studio in Jos.

For the best part of 2019, Sim Shagaya focused more on recruiting writers, graphic artists, creators and other staff that will create quality content for the platform. uLesson’s service will be available via a subscription model on the uLesson android app when the company launches officially in February 2020.

Currently, in a market valued at $341 billion on a global scale, EdTech seems to be a great line of investment. uLesson’s raise is the highest venture-backed round in Nigeria’s edtech space this year, but the sector has seen other intriguing developments in recent months. A young population, subsisting education gap and growing smartphone availability on the continent make for an interesting business opportunity for founders and investors.

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uLesson planned to fully launch by February 2020 across four African countries mainly, Nigeria, Ghana, Gambia and Sierra Leone with a target market size of about 300 million people. The startup offers an up-front yearly subscription of $70 with an app-based self-learning kit. The package comes with an SD card, headphones and a dongle that can be connected to Android devices.

The product curriculum will cover practice tests and tailored content around math, physics, chemistry, and biology. According to Sim Shagaya, the founder of uLesson, the product will incorporate humans by deploying networks to demo the product and app for the users.

Above all, the platform promises to supplement secondary school education by providing a more affordable and effective alternative to private tutors or home learning.


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