WhatsApp rolled out some new features this week that keep the messaging app in the race with Snapchat and iMessage (iOS 10 version).Users can now draw and doodle on photos and videos sent through WhatsApp. You can draw flowers and hearts or, if you\u2019re anything like my friends, other not so PG-rated content.Let\u2019s be honest here, this new feature is going to be used as crudely as possible.In addition to drawing freehand you can also add emoji\u2019s and text to your photo or video.As soon as you take a picture or capture a video or select one from your library you\u2019ll see the newly added editing tools.This is all part of an updated camera that includes other much-needed upgrades.The in-app camera will now allow you to use the flash when taking front-facing photos or as they\u2019re rarely called \u201cselfies.\u201d These \u201cselfies\u201d are going to be the next hot thing. Just you wait and see.They\u2019ve also added a zooming feature while taking videos as well as the ability to double tap on the screen to switch between front and rear-facing cameras.All these new features, especially the ability to draw and add to your photos and videos, are pretty much a must in any messaging app that wants to stand a chance against Snapchat.The youth-centric app just recently reached 150 million users a day.Even Apple has gotten in on the animated messaging and photo game with iOS 10, though you can only draw on photos not videos. Dammit, get with it, Apple.Now that isn\u2019t to say that Facebook-owned WhatsApp is a lightweight. Back in february they stated that they had 1 billion people using WhatsApp every month.That\u2019s nothing to sneeze at. I\u2019m not sure what their daily figures look like but if you\u2019ve got 1 billion unique people using your app every month, you\u2019re probably going to be alright.